Hinrich J. Woebcken

CEO of the North America Region, Volkswagen and President and CEO of Volkswagen Group of America, Inc.

Hinrich J. Woebcken is the CEO of the North American region for the Volkswagen brand, where he oversees all activities in the United States, Mexico and Canada. He is also President and CEO of Volkswagen Group of America, Inc. (VWGOA); the U.S. operations of a worldwide family of brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc. Woebcken assumed both positions in April 2016. 

Prior to joining Volkswagen AG in January 2016, Woebcken worked for 30 years in the automotive industry for Tier 1 suppliers and OEMs. He spent more than 10 years with the BMW Group where he held senior leadership positions, including Senior Vice President, Driving Dynamics. Additionally, Woebcken was a Member of the Executive Board and CEO Commercial Vehicle Systems Division at Knorr Bremse AG and has held various management positions with Krauss-Maffei AG and Dürr AG. 

A native of Germany, Woebcken earned a degree in Industrial Engineering from University of Applied Science, Rosenheim Germany, in 1985.

Scott Keogh

President, Audi of America, Inc.

A veteran of Audi of America since 2006, Keogh has led the brand to continual new monthly sales records. He has overseen strategic forays into new vehicle segments in the American market and crucial product launches that have significantly broadened the Audi product line in the United States. Keogh has helped forge new marketing relationships for the brand. And he has made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.

Keogh stepped into the top management position in June 2012 after serving as Chief Marketing Officer for six years, moving seamlessly into the broader responsibilities of a CEO and rallying the company’s internal and external constituencies to focus on Audi goals for further expansion in the U.S. market.

As CMO, Keogh’s accomplishments included establishment of Audi as a regular and innovative TV advertiser in the Super Bowl, initiation of the Audi positioning as the chief brand advocate of clean-diesel technology, and building awareness of the brand’s success in global racing endeavors including the 24 Hours of LeMans.

He joined Audi from a position as general manager of marketing communications for Mercedes-Benz USA.

The 46-year-old Keogh is a native of Old Brookville, New York. He currently lives in McLean, Virginia with his wife and two young children.

Mark Del Rosso

President and Chief Executive Officer, Bentley Motors, Inc.

Del Rosso has more than 25 years of experience in the automotive industry. He joined Toyota in the U.S. immediately upon graduating from the University of Southern California and was assigned to the Lexus organisation where he advanced through positions in Sales and Marketing in both regional field offices and the U.S. headquarters.

In 2008, Del Rosso joined Audi of America as Executive Vice President and Chief Operating Officer. In his nearly nine years of leadership at Audi, Del Rosso strengthened the financial health of the dealer network and managed profitable growth to ensure greater franchise value. His efforts resulted in one of the most optimistic dealer groups in the premium market, as measured by the NADA survey.

In June 2017, Del Rosso joined Bentley as the President and Chief Executive Officer of Bentley Motors, Inc., the regional office for Bentley Motors in the Americas. He heads all U.S., Canadian, and Latin American activities of the company focusing on brand strategy and dealer engagement.

Maurizio Parlato

Chief Operating Officer, BUGATTI of The Americas

Maurizio Parlato is COO of BUGATTI of The Americas and joined in February 2014. In this role, Parlato is responsible for managing the North American dealer network, sales growth, customer service and marketing activities for BUGATTI.

Parlato previously led Ferrari for over 20 years. He held many different positions in the organization including CEO of Ferrari of Germany, Worldwide Sales and Marketing Director, as well as his latest position as the President and CEO of Ferrari of North America. Parlato also served as President and CEO of Maserati North America from 2002 until 2006 and contributed to the launch of Maserati in North America.

Parlato, a native from Italy, holds a Bachelor degree in Political Science; he has completed management and leadership business courses throughout Italy, U.K. and USA.

Alessandro Farmeschi

Chief Operating Officer, Automobili Lamborghini America

Alessandro Farmeschi has been Chief Operating Officer of Automobili Lamborghini America since April 1, 2014.

In this role, Farmeschi has overall responsibility for the company's sales, marketing and after-sales operations in North and South America, reporting to Hinrich J. Woebcken, President and CEO of Volkswagen Group of America.

Originally from Italy, Farmeschi studied at the University of Bologna, Italy, where he received a degree in Mechanical Engineering. He also holds an Executive MBA from Bologna Business School at the University of Bologna.

Farmeschi began his career as a consultant. He then moved to the automotive industry in 1998, and in 2001, he joined BMW Group in the after sales department, where he spent five years. An employee of Automobili Lamborghini SpA since 2006, Farmeschi assumed different and varied respobilities at the Italian headquarters before becoming Head of After-Sales in 2010.

Horst Meima

President and Chief Executive Officer, VW Credit, Inc.

Horst Meima was appointed President & Chief Executive Officer for VW Credit, Inc. (VCI) on January 1, 2016. In this role, he is responsible for all strategy and functions related to the captive finance companies of Volkswagen Credit, Audi Financial Services, and Ducati Financial Services. Meima also serves as Chairman of the Board for VW Credit Canada, Inc.

With over 20 years of experience in the financial services industry, Horst has held numerous leadership positions in retail banking, indirect consumer financing, and commercial lending.  He most recently served as Executive Vice President & Chief Financial Officer of VCI. Prior to that, Meima served as President & CEO of VW Credit Canada, Inc., President & CEO of the former Volkswagen Bank USA, and Vice President of Sales and Marketing, for VCI.

A native of California, Horst Meima holds an MBA degree from the University of California, Los Angeles Anderson School of Management, and a Bachelor’s Degree in Economics from Colorado State University.