Scott Keogh is chief executive officer and president of Volkswagen Group of America and head of the Volkswagen brand in North America. He assumed the position in November 2018 and oversees all Volkswagen brand activities in the U.S., Mexico and Canada, including factories in Tennessee and Mexico. As head of the Group, he heads the U.S. operations of Audi, Bentley, Bugatti, Lamborghini, and VW Credit Inc.
Prior to this role, Scott was president of Audi of America, where he led the brand to continual new monthly sales records. He oversaw strategic forays into new vehicle segments in the American market and crucial product launches that significantly broadened the Audi product line in the U.S. Keogh helped forge new marketing relationships for the brand. And he made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.
Scott stepped into the top management position at Audi in June 2012 after serving as chief marketing officer for six years. As CMO, he led the revival of the Audi brand with innovative marketing tactics that lead to record awareness and brand strength.
He joined Audi from a position as general manager of marketing communications for Mercedes-Benz USA.
Scott is a native of Old Brookville, New York. He lives in McLean, Virginia with his wife and three young children.
Daniel Weissland is President of Audi of America, Inc. effective September 1, 2019.
No stranger to the brand, Daniel began his professional career with Audi in 1998 as an intern in Industrial Engineering at AUDI AG, then transitioned into Product Marketing at Audi of America. Daniel spent more than 20 years growing his breadth of automotive expertise in the areas of sales, marketing and product management globally.
Daniel joins Audi of America from Canada where he most recently served as President and CEO of Volkswagen Group Canada, and Volkswagen Canada. During his time in Canada, Daniel was responsible for achieving record growth for the business.
In addition to his success in Canada, Daniel was a member of the team responsible for creating the National Sales Company (NSC) for Volkswagen and Audi in Dubai, and as Chief of Staff to the board member for marketing and sales of AUDI AG, among other global endeavors and accomplishments.
Native to Gunzebhausen, Germany, Daniel now resides in Northern Virginia with his wife and two children.
Alessandro Farmeschi has been Chief Operating Officer of Automobili Lamborghini America since April 1, 2014.
In this role, Farmeschi has overall responsibility for the company's sales, marketing and after-sales operations in North and South America, reporting to Hinrich J. Woebcken, President and CEO of Volkswagen Group of America.
Originally from Italy, Farmeschi studied at the University of Bologna, Italy, where he received a degree in Mechanical Engineering. He also holds an Executive MBA from Bologna Business School at the University of Bologna.
Farmeschi began his career as a consultant. He then moved to the automotive industry in 1998, and in 2001, he joined BMW Group in the after sales department, where he spent five years. An employee of Automobili Lamborghini SpA since 2006, Farmeschi assumed different and varied respobilities at the Italian headquarters before becoming Head of After-Sales in 2010.
Anthony Bandmann is president and chief operating officer for VW Credit, Inc. and the new regional manager North American presiding over the U.S., Canada and Mexico.
Prior to joining VW Credit, Inc. in the U.S., Bandmann was chairman of the Management Board of Volkswagen Leasing GmbH, chairman of the Management Board of Volkswagen Bank GmbH, and served as managing director for Volkswagen Versicherungsdienst.
Before joining the Volkswagen Group, Bandmann worked for MLP AG, Daimler Financial Services AG and Mercedes-Benz Bank AG.
Bandmann earned his degree in business administration from Saarland University in Saarbrücken, Germany where he also studied industrial management, operations research and information management.